{"id":7249,"date":"2018-02-18T12:11:54","date_gmt":"2018-02-18T11:11:54","guid":{"rendered":"http:\/\/zavnews.net\/?p=7249"},"modified":"2018-02-18T12:11:54","modified_gmt":"2018-02-18T11:11:54","slug":"od-polja-stola-radjanje-bh-agrokora-sada-je-moguce","status":"publish","type":"post","link":"https:\/\/zavnews.net\/index.php\/2018\/02\/18\/od-polja-stola-radjanje-bh-agrokora-sada-je-moguce\/","title":{"rendered":"Od polja do stola: Ra\u0111anje bh. Agrokora sada je mogu\u0107e"},"content":{"rendered":"
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Bingovo\u00a0preuzimanje<\/a><\/span>\u00a0kompanije Tuzlanski kiseljak, a ranije i nekih drugih proizvodnih preduze\u0107a, jo\u0161 je jedan korak u pravcu razvoja sveobuhvatnog sistema \u201cod polja do stola\u201d koji je klju\u010dan za razvoj dr\u017eave. Najbolji primjer uspje\u0161ne primjene ovog sistema je Hrvatska, kojoj je on pomogao da izraste u regionalnu silu.<\/h4>\n

Ako zanemarimo trenutne probleme u Agrokoru koji su nastali zbog preuzimanja Mercatora, treba re\u0107i da je ova korporacija godinama uspje\u0161no primjenjivala ovaj sistem. To je dovelo do toga da je Hrvatska godinama kontrolisala vlastito tr\u017ei\u0161te i bila regionalni lider u trgovini. Agrokor je, naime, imao zaokru\u017eenu cjelinu proizvodnje, obrade, transporta i prodaje proizvoda.<\/p>\n

U BiH to nikada prije nije bilo mogu\u0107e jer su strani trgovinski lanci kontrolisali tr\u017ei\u0161te i prodavali uglavnom stranu robu. No, u posljednjih par godina doma\u0107i lanci, predvo\u0111eni Bingom, preuzeli su ve\u0107inski udio na tr\u017ei\u0161tu, \u010dime se otvorila i mogu\u0107nost ve\u0107e zastupljenosti i razvoja doma\u0107ih brendova.<\/p>\n

Kvalitet sam po sebi danas nije dovoljan da bi se uspjelo na tr\u017ei\u0161tu. Bez kvalitetnog marketinga i dobre zastupljenosti na policama nijedan proizvod ne mo\u017ee uspjeti. Veliki broj brendova posljednjih godina pove\u0107ao je udio na tr\u017ei\u0161tu upravo zahvljuju\u0107i razvoju doma\u0107ih trgovinskih lanaca. Kada se uzme u obzir da je BiH samo u 11 mjeseci pro\u0161le godine uvezla vode u vrijednosti od 133 miliona KM, onda je jasno koliki je prostor za \u0161irenje pred Tuzlanskim kiseljakom.<\/p>\n

Integracija proizvodnog i maloprodajnog sistema sada je mogu\u0107a i nju treba primjenjivati zajedno sa daljim ja\u010danjem svijesti gra\u0111ana o va\u017enosti kupovanja doma\u0107ih proizvoda.<\/p>\n

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  Bingovo\u00a0preuzimanje\u00a0kompanije Tuzlanski kiseljak, a ranije i nekih drugih proizvodnih preduze\u0107a, jo\u0161 je jedan korak u pravcu razvoja sveobuhvatnog sistema \u201cod polja do stola\u201d koji je klju\u010dan za razvoj dr\u017eave. Najbolji primjer uspje\u0161ne primjene ovog sistema je Hrvatska, kojoj je…<\/p>\n

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