{"id":4372,"date":"2017-03-06T21:48:59","date_gmt":"2017-03-06T20:48:59","guid":{"rendered":"http:\/\/zavnews.net\/?p=4372"},"modified":"2017-03-06T21:52:30","modified_gmt":"2017-03-06T20:52:30","slug":"zvanicno-bingo-prestigao-konzum-postao-novi-lider-trzistu","status":"publish","type":"post","link":"https:\/\/zavnews.net\/index.php\/2017\/03\/06\/zvanicno-bingo-prestigao-konzum-postao-novi-lider-trzistu\/","title":{"rendered":"Zvani\u010dno: Bingo prestigao Konzum i postao novi lider na tr\u017ei\u0161tu"},"content":{"rendered":"
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Doma\u0107i trgovinski lanac Bingo prestigao je Konzum po prodaji u 2016. godini i tako postao tr\u017ei\u0161ni lider, izvje\u0161tava poslovni portal BiznisInfo na osnovu podataka me\u0111unarodne organizacije za istra\u017eivanje tr\u017ei\u0161ta Euromonitor.<\/h4>\n

Euromonitor je naime, objavio izvje\u0161taj o maloprodajnom tr\u017ei\u0161tu u BiH za 2016.\u00a0u kojem se navodi da je kompanija Bingo \u201enovi tr\u017ei\u0161ni lider\u201c<\/strong> i da je prestigla Konzum po ukupnoj prodaji.<\/p>\n

U izvje\u0161taju se navodi da je stanje u maloprodajnom sektoru u BiH stabilnije nego ukupno stanje u ekonomiji.<\/p>\n

Maloprodajni sektor je nastavio rast pro\u0161le godine, zahvaljuju\u0107i solidnim ekonomskim kretanjima, rastu posjeta BiH i tehnolo\u0161kom napretku.<\/p>\n

Solidna ekonomska kretanja u zemlji pove\u0107ala su prodaju prehrambenih namirnica dok je usljed rasta posjeta do\u0161lo i do porasta prodaje neprehrambenih proizvoda. Kada se govori o tehnolo\u0161kom napretku, tu se misli na korist od dru\u0161tvenih mre\u017ea u reklamiranju i prodaji putem interneta, koja je tako\u0111er u porastu.<\/p>\n

U izvje\u0161taju se navodi da je primijetan trend da prodavnice koje nude neprehrambenu robu sele svoje radnje s ulica u tr\u017ene centre. Naime, ljudi na ulicama obi\u010dno idu za svojim poslom, \u0161etaju, idu na ru\u010dak ili se dru\u017ee, dok u \u0161oping centrima naj\u010de\u0161\u0107e kupuju, zbog \u010dega je ovaj trend razumljiv.<\/p>\n

Najja\u010di trend je ostao nepromijenjen, a to je konsolidacija od strane najve\u0107ih lanaca, koji preuzimaju male trgovine.<\/p>\n

\u201eDva lanca su se odvojila od ostatka konkurencije, regionalni lanac Konzum i doma\u0107i Bingo. Ova dva igra\u010da imaju znatnu finansijsku pomo\u0107 od velikih institucionalnih investitora i bankarskih konzorcija koji su prepoznali potencijal maloprodajnog tr\u017ei\u0161ta u BiH\u201c<\/strong>, navodi se u izvje\u0161taju i dodaje da je pro\u0161le godine Bingo preuzeo lidersku poziciju od Konzuma.<\/p>\n

Dok je Bingo kao glavne prednosti koristio niske cijene i podr\u0161ku doma\u0107im proizvodima, Konzum je korist sticao od atraktivnih lokacija u urbanim oblastima. No, Konzum gubi bitku s Bingom u prehrambenom sektoru pa \u0107e se vjerovatno vi\u0161e orjentisati na veleprodaju, neprehrambeni sektor i internet prodaju.<\/p>\n

Za razliku od Binga koji ima jo\u0161 dosta prostora za ekspanziju i koji \u0107e nastaviti ubrzano rasti, Konzum se vjerovatno ne\u0107e vi\u0161e \u0161iriti.<\/p>\n

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U dokumentu se dodaje da me\u0111unarodni igra\u010di napu\u0161taju tr\u017ei\u0161te prehrambenih proizvoda, obeshrabreni sve ve\u0107om \u201eosjetljivo\u0161\u0107u\u201c potro\u0161a\u010da na cijene ali i zbog sve ve\u0107e okrenutosti stanovni\u0161tva doma\u0107im proizvodima.<\/p>\n

No, njihov interes raste u neprehrambenom sektoru gdje \u0107e vjerovatno do\u0107i do sna\u017enog rasta. Neprehrambeni sektor maloprodaje, naime, ima manje velikih igra\u010da u konkurenciji i mnogo je \u201enezreliji\u201c i manje konsolidovan od prehrambenog sektora. U izvje\u0161taju se navode predvi\u0111anja da \u0107e maloprodajni sektor nastaviti rasti u narednom periodu s popravljanjem ekonomske situacije u dr\u017eavi i ja\u010danjem kupovne mo\u0107i stanovni\u0161tva.<\/p>\n

Dodaje se da \u0107e maloprodajni trgova\u010dki lanci nastaviti ekspanziju u neprehrambeni sektor, \u010dime \u0107e utjecati na rezultat kompanija koje se bave isklju\u010divo neprehrambenim proizvodima, odnosno oduzet \u0107e im dio kola\u010da.<\/p>\n

Internet prodaja je, navodi se u dokumentu, sektor s najvi\u0161e potencijala, ali nijedan doma\u0107i i strani lanac nije do sada na\u0161ao formulu kako da je uspje\u0161no adaptira i privu\u010de doma\u0107e kupce.<\/p>\n

Na kraju,\u00a0podsjetimo da je BiznisInfo bio prvi medij koji je jo\u0161 u septembru pro\u0161le godine objavio da \u0107e Bingo tokom 2016. godine presti\u0107i Konzum<\/a>, a na\u0161 tekst tada su prenijeli svi doma\u0107i i regionalni mediji. S obzirom da finansijski izvje\u0161taji za 2016. godinu nisu dostupni javnosti, izvje\u0161taj Euromonitora je prva zvani\u010dna potvrda te informacije.<\/p>\n

zavnews\/biznisinfo<\/a><\/p>\n

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Doma\u0107i trgovinski lanac Bingo prestigao je Konzum po prodaji u 2016. godini i tako postao tr\u017ei\u0161ni lider, izvje\u0161tava poslovni portal BiznisInfo na osnovu podataka me\u0111unarodne organizacije za istra\u017eivanje tr\u017ei\u0161ta Euromonitor. Euromonitor je naime, objavio izvje\u0161taj o maloprodajnom tr\u017ei\u0161tu u BiH…<\/p>\n

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