{"id":367,"date":"2016-12-13T16:21:13","date_gmt":"2016-12-13T15:21:13","guid":{"rendered":"http:\/\/zavnews.net\/?p=367"},"modified":"2016-12-13T16:21:13","modified_gmt":"2016-12-13T15:21:13","slug":"zamke-drustvenih-mreza","status":"publish","type":"post","link":"https:\/\/zavnews.net\/index.php\/2016\/12\/13\/zamke-drustvenih-mreza\/","title":{"rendered":"‘Zamke’ dru\u0161tvenih mre\u017ea"},"content":{"rendered":"
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Koristite dru\u0161tvene mre\u017ee? Preko njih gradite i “\u0161aljete sliku”\u00a0o svojoj kompaniji? Radite li to kako treba?<\/strong><\/p>\n

Dru\u0161tvene mre\u017ee jesu dobra platforma za kompanije koje \u017eele izgraditi zajednicu lojalnih kupaca i poklonika\u00a0branda. Naravno, pod uslovom da su izbjegnute\u00a0gre\u0161ke koje \u0107e sigurno odvratiti potencijalne pratitelje. Gosia Zimniak, autorica bloga Freelancerki, upu\u0107uje na sedam pogre\u0161aka koje kompanije\u00a0naj\u010de\u0161\u0107e prave na dru\u0161tvenim mre\u017eama.<\/p>\n

1. Odustajanje.<\/strong> Bolje je fokusirati se na 2-3 mre\u017ee, nego kreirati stranice na 20 razli\u010ditih platformi, koje je kasnije jako te\u0161ko odr\u017eavati. Osim\u00a0brisanja profila, vjerovatno je jo\u0161 gore odustati od komunikacije samo nakon\u00a0nekoliko mjeseci aktivnosti. Potencijalni bi klijenti vrlo lako mogli pomisliti da je kompanija\u00a0\u2013\u00a0propala.<\/p>\n

2. Ignoriranje<\/strong>. Ba\u0161 kao \u0161to ne ignorirate nikog ko vam u stvarnom \u017eivotu ka\u017ee \u201eDobar dan\u201c, tako ne mo\u017eete \u201eostati\u00a0gluhi\u201c\u00a0ni za one koji vam se obra\u0107aju preko dru\u0161tvenih mre\u017ea. Bilo da se raspituju o cijeni usluga i proizvoda ili, jednostavno, izra\u017eavaju divljenje. A svakako se ne smiju ignorirati negativni komentari, prigovori ili poruke koje ukazuju na probleme i propuste.<\/p>\n

3. Lijenost.<\/strong> Prije nego bilo \u0161ta objavite na dru\u0161tvenim mre\u017eama, ponovno pro\u010ditajte tekst. Dobro razmislite\u00a0odra\u017eava li to vrijednosti kompanije\u00a0i branda\u00a0te, u kona\u010dnici, ho\u0107e li to doista biti zanimljivo i korisno va\u0161im\u00a0fanovima. Zapamtite: vi ste ono \u0161to podijelite s drugima! Ako ba\u0161 nemate inspiraciju za post, bolje ne objavljujete ni\u0161ta nego da obasipate svoje pratioce neva\u017enim informacijama.<\/p>\n

4. Izljevi negativnih emocija.<\/strong> Brzopleto dijeljenje statusa i emotikona svakako nije dobar potez. Ako objavljujete pod utjecajem negativnih emocija, jer vas je, na primjer, uzrujao klijent te mu sada \u017eelite\u00a0\u201esve najgore\u201c, to \u0107e, na kraju, lo\u0161e utjecati na sam imid\u017e kompanije i prepla\u0161iti potencijalne klijente \u2013\u00a0niko ne \u017eeli raditi s ljudima koji ogovaraju ili misle lo\u0161e o drugima.<\/p>\n

\"\"5. Nepotpuna informacija.<\/strong> \u0160ta radite kada u postu vidite samo link, bez ikakve predstave o \u010demu se tu zapravo radi? Svejedno kliknete? Ili znati\u017eelja poklekne pred strahom od virusa? Stoga, ako ve\u0107 postavljate linkove, objasnite ukratko o \u010demu se radi i za\u0161to ste ga postavili. Dijeljenje linka bez ikakvog dodatnog poja\u0161njenja, ina\u010de izgleda kao obi\u010dan \u201espam\u201c.<\/p>\n

6. Pretjerana skromnost. <\/strong>Dobar profil na dru\u0161tvenim mre\u017eama najbolja je reklama te bi\u00a0zato svaka stranica trebala\u00a0imati\u00a0opis onoga \u010dime se bavite i \u0161ta vam je cilj. Odjeljak \u201eO nama\u201c\u00a0je zapravo, jedino mjesto gdje se mo\u017eete \u201epohvaliti\u201c, a da to ne izgleda nametljivo ili pretenciozno. Stoga, profesionalan i zaokru\u017een\u00a0profil uklju\u010duje sve potrebne informacije o kompaniji, djelatnosti i brandu, adrese, fotografije te\u00a0link na slu\u017ebenu\u00a0internetsku stranicu\u00a0ili blog.<\/p>\n

7. Pretjerana samopromocija.<\/strong> Poznato je da se\u00a0dru\u0161tvenim mre\u017eama pristupa i zbog\u00a0marketin\u0161kih\u00a0ciljeva… No,\u00a0i da dru\u0161tvene mre\u017ee ne potpadaju pod zakone klasi\u010dnog ogla\u0161avanja. Na dru\u0161tvenim se mre\u017eama, prije svega, radi o interakciji. Dobro razmislite koji\u00a0\u0107e podaci i postovi biti korisni za klijente. Budite izvor, a ne prodavatelj. Ne zatrpavajte pratioce informacijama o svojim uslugama ili proizvodima \u2013\u00a0svake minute. To je zapravo, na\u010din kako se najbr\u017ee\u00a0gube prijatelji. Velika je gre\u0161ka i samo veli\u010dati vlastiti brand. Kao i u stvarnom \u017eivotu, sjetite se kakvo mi\u0161ljenje vlada o ljudima koji sve vrijeme pri\u010daju o sebi…<\/p>\n

franchising.hr<\/p>\n

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Koristite dru\u0161tvene mre\u017ee? Preko njih gradite i “\u0161aljete sliku”\u00a0o svojoj kompaniji? Radite li to kako treba? Dru\u0161tvene mre\u017ee jesu dobra platforma za kompanije koje \u017eele izgraditi zajednicu lojalnih kupaca i poklonika\u00a0branda. Naravno, pod uslovom da su izbjegnute\u00a0gre\u0161ke koje \u0107e sigurno…<\/p>\n

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