{"id":2365,"date":"2017-01-21T21:58:38","date_gmt":"2017-01-21T20:58:38","guid":{"rendered":"http:\/\/zavnews.net\/?p=2365"},"modified":"2017-01-21T21:58:38","modified_gmt":"2017-01-21T20:58:38","slug":"kulturne-razlike-biznisu-istok-vs-zapad","status":"publish","type":"post","link":"https:\/\/zavnews.net\/index.php\/2017\/01\/21\/kulturne-razlike-biznisu-istok-vs-zapad\/","title":{"rendered":"Kulturne razlike u biznisu: ISTOK vs. ZAPAD"},"content":{"rendered":"
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Osnovni sastojci kulture su pona\u0161anje (rije\u010di i postupci), stavovi, mjerila i vrijednosti. Stoga, kultura izuzetno uti\u010de na na\u010din na koji ljudi razmi\u0161ljaju, komuniciraju i kako se pona\u0161aju.\u00a0<\/em>Kulturne razlike stvaraju pote\u0161ko\u0107e\u00a0 u razumijevanju rije\u010di ali\u00a0 i u tuma\u010denju postupaka.<\/strong><\/p>\n

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Upravo zato, jedni kulturne razlike shvataju kao problem a drugi kao priliku da nau\u010de ne\u0161to novo.<\/p>\n

Amerikanci, naprimjer, isti\u010du individualnost i pojedinca, dok azijske zemlje podsti\u010du zajedni\u0161tvo i prednost daju grupi. Ameri\u010dki\u00a0 pregovara\u010dki timovi su manji (ponekad su to samo dva ili tri \u010dlana), dok\u00a0 naprimjer, kineski pregovara\u010dki tim mo\u017ee biti sastavljen od petnaest osoba.<\/p>\n

Sa druge strane, ako jedan ameri\u010dki rukovodilac uzvrati na prijedlog drugog sa \u201cte\u0161ko\u201d, taj odgovor, protuma\u010den prema ameri\u010dkoj kulturi i poslovnim obi\u010dajima, vjerovatno zna\u010di da su vrata i dalje otvorena za dalje pregovore, te da druga strana treba da pobolj\u0161a svoju ponudu. U mnogim azijskim kulturama, ljudi \u0107e mo\u017eda nerado da ka\u017eu otvoreno i nedvosmisleno \u201cne\u201d, \u010dak i kada im je to namjera. Stoga kada neki japanski pregovara\u010d u svom odgovoru na prijedlog ka\u017ee \u201cte\u0161ko\u201d, on ili ona jasno stavlja do znanja da je prijedlog neprihvatljiv. \u201cTe\u0161ko\u201d zna\u010di \u201cne\u201d za Japance, ali \u201cmo\u017eda\u201d za Amerikance.<\/p>\n

Osim, toga, ve\u0107ina zapadnjaka o\u010dekuje brz odgovor kada ne\u0161to izjave ili postave neko pitanje. Japanci, s druge strane, obi\u010dno sporije daju odgovore. Kao ishod toga, pregovori sa japanskim predstavnicima su ponekad ispunjeni periodima ti\u0161ine koji izgledaju mu\u010dno jednom Amerikancu. Za Japance, period ti\u0161ine je uobi\u010dajeno i prikladno vrijeme da se razmisli o onome \u0161to je re\u010deno.<\/p>\n

Za Amerikance svrha i cilj pregovaranja je potpisivanje ugovora, dok azijski pregovara\u010di te\u017ee da uspostave i izgrade dobre i dugoro\u010dne odnose. Zato, Amerikanci vrlo malo vremena poklanjaju fazi pripreme (vode\u0107i se parolom \u201cVrijeme je novac\u201d), dok azijski pregovara\u010di dosta vremena poklanjaju ovoj fazi prije svega kako bi se \u0161to bolje pripremili ali i temeljno upoznali drugu stranu.<\/p>\n

Na kraju se name\u0107e pitanje da li se Istok toliko udubljuje u razmi\u0161ljanje da nema vremena za poslovanje ili Zapad toliko posluje da nema vremena za razmi\u0161ljanje?<\/p>\n

zavnews\/bizlife<\/p>\n<\/div>\n

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Osnovni sastojci kulture su pona\u0161anje (rije\u010di i postupci), stavovi, mjerila i vrijednosti. Stoga, kultura izuzetno uti\u010de na na\u010din na koji ljudi razmi\u0161ljaju, komuniciraju i kako se pona\u0161aju.\u00a0Kulturne razlike stvaraju pote\u0161ko\u0107e\u00a0 u razumijevanju rije\u010di ali\u00a0 i u tuma\u010denju postupaka. Upravo zato,…<\/p>\n

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Stoga, kultura izuzetno uti\u010de na na\u010din na koji ljudi razmi\u0161ljaju, komuniciraju i kako se pona\u0161aju.\u00a0Kulturne razlike stvaraju pote\u0161ko\u0107e\u00a0 u razumijevanju rije\u010di ali\u00a0 i u tuma\u010denju postupaka. 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